Big Data
The term "big data" is used to describe the ever more rapidly growing amount of data that requires new, powerful IT solutions and systems for processing. Meanwhile, the name also stands for a completely new era of digital communication and corresponding processing practices. Companies gain new insights (hidden patterns, unknown correlations) through the analysis of big data and can use them to gain a competitive advantage. The goal is to create a better decision-making basis for their own business activities.
The term "big data" is used to describe the ever more rapidly growing amount of data that requires new, powerful IT solutions and systems for processing. Meanwhile, the name also stands for a completely new era of digital communication and corresponding processing practices. Companies gain new insights (hidden patterns, unknown correlations) by analysing large amounts of data and can use them to gain a competitive advantage. The goal, for example, is to create a better (data-based) decision-making basis for their own business activities.
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