A brand must become visible and tangible. That is why the partners in the region develop projects that strike a chord with the times, are authentic to the Münsterland and contribute to the brand. After all, the brand image can only be purposeful if the offer of the actors is visibly linked and the positive characteristics and potentials of the region are perceived in the various target groups.
The following and other projects must pay into the brand account. They all have a common goal: they should make it possible to experience that the Münsterland is a region for arriving, feeling good and staying here.